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Today SEO, content marketing and similar terms are more than buzzwords, but represent specialised strategies that can vastly differentiate a brand’s online presence. As society moves ever forward into the digital era, we are witnessing a lot of the traditional media platforms, that were once the only media for effective brand communications, declining in popularity. This is because consumers are growing more aware of the techniques that advertising agencies employ in an attempt to vie for their attention, and many consumers have developed filters to help them ignore these forced communications that don’t actually interest them.

This is the fundamental basis for SEO content marketing and is one of the many reasons why search lead generation SEO content is such a powerful tool for gaining a competitive advantage. Consumer focussed SEO content marketing is one of the only forms of advertising that is mutually beneficial for both brands and consumers. This approach provides consumers with information, knowledge and insight into various industries or about various topics with appropriate links and calls to action – while still bolstering traffic of course. The SEO articles thus demonstrate to prospective clients that the brand is knowledgeable in their specific field and will therefore be more than capable of providing quality goods and services.

The above approach also expresses to consumers that your brand is making an extended effort to provide information that consumers can legitimately utilise, learn from and even share with others. This is highly respected by search engines as quality content adds authority, versus machine-like copy with the sole purpose of trying to override algorithms. When consumers see that a brand is taking the first step in creating a sustainable relationship they are far more open to return communication and enter into a meaningful dialogue. This type of mutual communication between the brand and the consumer can offer an invaluable competitive advantage as one can learn more about the precise needs of the consumer, their potential needs in the future and even where service improvements are needed.

If you are seeking sustainable relationships with your consumers based on real insight and relevant dialogue, contact us at Genesis Articles. We specialise in SEO content marketing, lead generation and basically crafting consumer-centric content that cuts through the clutter, helping to get more relevant traffic while enhancing your brand reputation too.